Digital transformation (DX) in the retail industry is a crucial initiative aimed at enhancing customer experiences, improving efficiency, and creating new value. This involves integrating online and offline sales channels, understanding customer behavior through data analysis, automating inventory management, and implementing personalized marketing strategies leveraging AI. By embracing innovative technologies, it becomes possible to enhance customer satisfaction and achieve cost reductions.

An Electronic Shelf Label (ESL) is a digital technology used in the retail industry to display pricing and product information, replacing traditional paper labels. These labels can be updated in real-time from a central server using wireless communication, enabling swift changes to pricing and promotional information. ESLs enhance efficiency, reduce employee workload, and offer an environmentally friendly alternative by reducing paper usage.

The ESL market worldwide is expected to reach US$1.5 billion (approximately ¥2 trillion) by 2032, with an average annual growth rate of 14.5%. The adoption has been progressing domestically since around 2018, and the frequency of encountering it in places such as electronics retailers and supermarkets is rapidly increasing. Currently, products with a variety of sizes and color options are being released by multiple hardware manufacturers, enabling the selection and implementation of solutions that better meet the needs.

We offer content management solutions that are independent of hardware vendors, which is crucial for ESL implementation. Customers who are considering ESL adoption or those who have already implemented it but haven't achieved the desired results are welcome to consult with us.

• Last Yard Integration
  Last Yard breaks down data silos, seamlessly connecting a retailer's existing systems like ERP, POS, and planograms. This unified view of information allows for dynamic pricing strategies, targeted content creation, and optimized workflows.
• Last Yard Automations
  Last Yard automates repetitive tasks and ensures regulatory compliance for signage, pricing and labelling. This frees up staff time, minimizes errors, and protects retailers from potential fines.
• Last Yard Studio & Publisher
  Last Yard empowers retailers to efficiently design & publish professional, on-brand marketing materials for all channels – print, digital, online and in-store. Last Yard eliminates the need for lengthy design processes and agency fees, and retailers can finally follow a design once, publish anywhere approach.